View of a bakery kitchen through a glass door with the bakery's logo and name, 'Ginger Foe Artisan Bakery, ESTD 2022,' posted on the glass. Inside, a woman is working, and shelves with baking supplies are visible.

Where Craft
Meets Connection

GINGER FOX is more than a bakery - it’s an invitation to slow down, savor, and celebrate life’s most delicious moments.

Founded by Jennifer Wilder, GINGER FOX brings together the artistry of European pastry and the warmth of New England hospitality. Every creation is made from scratch, shaped by hand, and baked with intention.

Located at 100 Portsmouth Avenue in Stratham, New Hampshire, GINGER FOX reimagines the neighborhood bakery - elevated yet welcoming, elegant yet approachable. We believe in the magic of good food, beautiful design, and genuine human connection.

VISIT US

100 Portsmouth Ave
Stratham, NH 03885
(603) 772-8432
hello@gingerfoxbakery.com
Directions →

HOURS

Tuesday - Friday, 7:00am to 3:00pm
Saturday - Sunday, 7:30am to 2:00pm
Closed Monday

OUR MENU

From Dream to Oven

A woman with long, wavy auburn hair standing in front of a bakery counter with pastries. She is wearing a black tank top, high-waisted dark jeans, and open-toed shoes. The bakery has a modern interior with a marble countertop and glass display case.

In 2015, Jennifer opened her first experiential restaurant, LANEY & LU, in Exeter, New Hampshire. Her vision was to create a vibrant space that nourished both body and spirit - where conscious, plant-centric food and joyful community could coexist. LANEY & LU quickly became a local favorite and earned national recognition for its innovation, culture, and heart. Now located in Portsmouth’s West End, it continues to serve as a hub for wellness, creativity, and belonging.

LANEY & LU also serves as the creative kitchen behind PALETTE, a sister brand that transforms gatherings into edible works of art through curated cheeses, charcuterie, and seasonal accompaniments.

Building on that foundation, Jennifer and her team launched GINGER FOX in 2022 - transforming the former Sweet Dreams Bakery into a modern pâtisserie dedicated to the craft of baking, incredible coffee and tea, and the finest sandwiches. GINGER FOX celebrates old-world technique with modern imagination: laminated croissants, French-inspired pastry, infamous cinnamon rolls, and seasonal specialties, all made from scratch with mindfully sourced ingredients.

Together, these brands form the ALTITUDE COMPANIES portfolio - a collective of elevated hospitality experiences built on values of integrity, community, and connection.

Learn More About Jennifer
A baker wearing a tan cap and black gloves working in a bakery kitchen, with another worker in the background. There are baked goods in containers on the counter.

Our Philosophy

We believe food should tell a story.
Of season and craft. Of people and place.

Every croissant folded in our kitchen, every scone pulled from our oven, carries with it the fingerprints of the baker who made it and the care of the community that surrounds us. We source locally whenever possible, choose sustainable practices, and create with both artistry and intention.

Our menu honors tradition while embracing modernity — from buttery croissants and indulgent financiers to gluten-free and vegan creations crafted with equal devotion. Whether you’re visiting for your morning coffee, pre-ordering a holiday dessert, or catering a celebration, we want every experience to feel personal and exceptional.

Women Owned | Women Led

  • A woman with long, wavy red hair and blue eyes, smiling and wearing a black off-the-shoulder top and light blue jeans.

    Jennifer Wilder

    FOUNDER & CEO

    Jennifer Wilder is the founder and CEO of Altitude Companies, a portfolio of hospitality businesses, business advisor to founders that are scaling, public speaker, and mountain adventuress with a Sprinter van.

    Before building her businesses, she spent 20 years in corporate engineering, manufacturing, and business development working with the biggest brands in consumer products, food and beverage, and healthcare. This experience gives her a unique perspective on branding and positioning, design and esthetics, production efficiency and continuous improvement, leadership, and world-class business structures.

    Today, she advises women founders in these areas with the intent to scale, improve systems and profitability, and bolster business success into greater wealth and freedom.

  • Portrait of a woman with shoulder-length wavy hair, tattoos on her arms, and a nose piercing, smiling and resting her hand on her neck against a dark background.

    Samira Seiba'a

    ALTITUDE COMPANIES COO & EXECUTIVE PASTRY CHEF

    With a foundation rooted in over 20 years of culinary, management, and hospitality experience, Samira has honed her expertise leaving her home in San Francisco to travel throughout the country to work for and with big names in the industry. She holds multiple degrees in the culinary arts and management field, and has participated in cookbooks, tv shows, and large culinary events. Samira has taken her love of education and food into spaces to help drive training, development, and teaching classes for both front and back of house teams as well as guests.

    Moving back to New Hampshire from working on Maui, Samira has found herself creating a home at GINGER FOX and ALTITUDE Companies where she focuses on her passions of community, guest experience, staff development, and culture. Samira believes her success is tied to the success of her team and how the community gathers in and for the experiences provided by GINGER FOX and LANEY & LU.

Our Leadership Team

  • A young woman with long wavy dark hair and light skin, smiling, wearing a black T-shirt and standing against a dark background.

    Emily Shaw

    FRONT OF HOUSE LEADER

    Emily began her career with ALTITUDE Companies in 2021 at LANEY & LU and joined the team at GINGER FOX in 2024. Emily has successfully led the team at GINGER FOX by sharing her passion for great food and genuine hospitality. With a warm personality and a touch of wit, she loves creating a welcoming atmosphere where every guest feels at home and every teammate feels empowered. Emily believes the best part of her job is brightening someone's day and connecting with the community.

  • Jim Malie

    HEAD BAKER

    Jim started working at GINGER FOX in March 2025, coming from experience and tenure working in bakeries in Boston and Maui. Since then, he has excelled as the opening and leading baker, ensuring that when guests arrive, they’re overwhelmed by the selections in front of them. He takes immense pride in providing that “wow factor” no matter if it’s your first or one hundredth visit. The dad jokes and big bear hugs are just a bonus. 

 

Meet Our Sister Brands

  • LANEY & LU

    INSPIRED EATERY

    A plant-centric inspired eatery located in Portsmouth, NH redefining conscious fast casual dining.

    LEARN MORE
  • A wooden platter of assorted sliced vegetables, lemon slices, herbs, and dips topped with microgreens, surrounded by two cardboard boxes with more food, and a small potted plant on a marble surface, with a gray napkin and gold utensils on a white plate.

    PALETTE

    EXPERIENTIAL FOOD & GIFTING

    Artful, abundant grazing experiences for every celebration - crafted in our kitchen in Portsmouth, NH.

    LEARN MORE
  • Five women sitting around a white table in a meeting room, smiling and talking, with notebooks, pens, and a laptop on the table, and plants on the background wall.

    ALTITUDE

    ELEVATED EXPERIENCES

    A hospitality and experiences company that inspires cultures of contribution and connection that empower others to excel. 

    LEARN MORE