About Us

Where Craft
Meets Connection

GINGER FOX is more than a bakery - it’s an invitation to slow down, savor, and celebrate life’s most delicious moments.

Founded by Jennifer Wilder, GINGER FOX brings together the artistry of European pastry and the warmth of New England hospitality. Every creation is made from scratch, shaped by hand, and baked with intention.

Located at 100 Portsmouth Avenue in Stratham, New Hampshire, GINGER FOX reimagines the neighborhood bakery - elevated yet welcoming, elegant yet approachable. We believe in the magic of good food, beautiful design, and genuine human connection.

LOCATION

100 Portsmouth Ave
Stratham, NH 03885
(603) 772-8432
hello@gingerfoxbakery.com

HOURS

Wednesday - Friday, 7:00am to 4:00pm
Saturday - Sunday, 7:30am to 3:00pm
Closed Monday and Tuesday

OUR MENU

From Dream to Oven

In 2015, Jennifer opened her first experiential restaurant, LANEY & LU, in Exeter, New Hampshire. Her vision was to create a vibrant space that nourished both body and spirit - where conscious, plant-centric food and joyful community could coexist. LANEY & LU quickly became a local favorite and earned national recognition for its innovation, culture, and heart. Now located in Portsmouth’s West End, it continues to serve as a hub for wellness, creativity, and belonging.

LANEY & LU also serves as the creative kitchen behind PALETTE, a sister brand that transforms gatherings into edible works of art through curated cheeses, charcuterie, and seasonal accompaniments.

Building on that foundation, Jennifer and her team launched GINGER FOX in 2022 - transforming the former Sweet Dreams Bakery into a modern pâtisserie dedicated to the craft of baking, incredible coffee and tea, and the finest sandwiches. GINGER FOX celebrates old-world technique with modern imagination: laminated croissants, French-inspired pastry, infamous cinnamon rolls, and seasonal specialties, all made from scratch with mindfully sourced ingredients.

Together, these brands form the ALTITUDE COMPANIES portfolio - a collective of elevated hospitality experiences built on values of integrity, community, and connection.

Learn More About Jennifer

Our Philosophy

We believe food should tell a story.
Of season and craft. Of people and place.

Every croissant folded in our kitchen, every scone pulled from our oven, carries with it the fingerprints of the baker who made it and the care of the community that surrounds us. We source locally whenever possible, choose sustainable practices, and create with both artistry and intention.

Our menu honors tradition while embracing modernity — from buttery croissants and indulgent financiers to gluten-free and vegan creations crafted with equal devotion. Whether you’re visiting for your morning coffee, pre-ordering a holiday dessert, or catering a celebration, we want every experience to feel personal and exceptional.

Women Owned | Women Led

  • Samira Seiba'a

    EXECUTIVE PASTRY CHEF

    Guided by technique, flavor, and beauty, our Executive Pastry Chef leads the GINGER FOX with a dedication to craft and innovation honoring classic European methods while experimenting with seasonal ingredients and textures that surprise and delight.

  • Jennifer Wilder

    FOUNDER & CEO

    A multi-passionate entrepreneur and business coach, Jennifer has built a portfolio of purpose-driven elevated hospitality brands including LANEY & LU, PALETTE, and GINGER FOX. Her mission is to create experiences that inspire connection, elevate everyday moments, and empower her team and community to live vibrantly.

  • Emily Shaw

    FRONT OF HOUSE LEADER

    The heartbeat of our guest experience, ensuring every detail — from espresso to ambiance — reflects the warmth and excellence that define GINGER FOX.

 

Meet Our Sister Brands

  • LANEY & LU

    INSPIRED EATERY

    A plant-centric inspired eatery located in Portsmouth, NH redefining conscious fast casual dining.

    LEARN MORE

  • PALETTE

    EXPERIENTIAL FOOD & GIFTING

    Artful, abundant grazing experiences for every celebration - crafted in our kitchen in Portsmouth, NH.

    LEARN MORE

  • ALTITUDE

    ELEVATED EXPERIENCES

    Altitude is a hospitality and expereinces company that inspires cultures of contribution and connection that empower others to do the same. 

    LEARN MORE 
MEET OUR SISTER BRANDS